Often, there’s confusion about what exactly counts as digital marketing, and we get why! It’s a vast field but simply put, digital marketing can include any marketing which happens in the online realm and/or which involves a phone, laptop, tablet, or another device, which can connect to the internet.
A social media post, a paid ad on Google, SEO efforts, a blog post, an email, or an app are all small examples of the overall world of digital marketing.
Digital and online channels have been part of our lives for decades now, but usage of mobile phones, the internet, and other technologies has increased rapidly since the COVID-19 pandemic. The reality is that the digital environment isn’t going away anytime soon.
The way people consume information and content has changed with the times, and businesses need a strong online presence in order to find, attract, and keep customers. After all, those customers practically live online these days!
Plus, digital marketing has the added benefit of being measurable and agile; you can quickly adjust campaigns based on rich data, which is a marketer’s dream.
SEO stands for search engine optimisation. It is the process of using different tactics and actions to make a website or webpages appear higher up in search results when people use search engines like Google. SEO uses organic search, and clicks or views aren’t paid for.
SEM stands for search engine marketing. Although it is also designed to help web pages appear when users enter search queries, it focuses mainly on paid results. That is, results appear but are paid for when users interact with these results.
Both SEO and SEM are useful in digital marketing and should be used in tandem for the best results.
That depends on who you are, really! Often, business owners, marketers or entrepreneurs can do certain parts of digital marketing, but not all of it. Our agency can be helpful in terms of devising a coherent strategy, allowing you to make use of experts to get better results, and figuring out where to best spend your budget.
Much like any other marketing, costs can vary dramatically from business to business. You will likely need to spend money on paid advertising such as PPC and display. You may also need to spend on things such as social remarketing campaigns or SEO including content creation for organic growth. Depending on your skills, you’ll likely also need an agency to implement and manage various strategies which will help you to succeed in the online space.
The coveted top spot on Google is the holy grail of digital marketing. But there’s no quick fix to getting it. A variety of digital marketing strategies come together to get a business or web page to “rank” (show in the top search results) on search engines.
These strategies all play an important role and include identifying keywords or phrases, optimising website pages for these keywords, improving the website experience, driving traffic to your website via other channels, developing content that people share and find valuable, and using paid advertising to leapfrog other results. Over time, different pages on your website should climb up the Google rankings when people are searching for your products, services, or content related to your business.
Many business owners, marketing professionals, and entrepreneurs are reluctant to have a blog. Maybe writing isn’t your thing, maybe it seems too time-consuming, or maybe you just aren’t sure if it’s worth it. The short answer is that yes, you need a blog!
When it comes to digital marketing, a blog is always a great asset to have in your arsenal. Why? They’re very low cost to run and maintain, can position you as a market or thought leader, help you to build a relationship with your audience, help you to rank for certain keywords or phrases, can improve traffic, provide material for your social media channels, and much more.
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