Google Ads is an online platform provided by Google for running pay-per-click (PPC) adverts. It’s one of the most popular forms of paid advertising that we work with here at Space Rocket Digital. Google PPC adverts appear prominently on search engine results pages (SERPs) and various online platforms, meaning they are one of the most effective ways of reaching your target audience.
In Google Ads (and PPC adverts in general) advertisers bid on specific keywords relevant to their brand. When Google users search for these keywords, the advertiser's advert appears at the top of the search results. The cost per click varies based on the chosen keyword's competitiveness. Advertisers can also set maximum bids and campaign budgets to control spending. With PPC adverts, whether the ad is shown 100 or 1000 times makes no difference, the advertiser will only be charged if the PPC advert is clicked on.
Google employs a sophisticated algorithm that considers factors like ad quality, relevancy, PPC strategy, and bid amount to determine which ads to display. Effective Google Ads management by an experienced PPC agency is crucial to maximise your adverts’ budget.
One of the key advantages of using Google Ads is the ability to track performance with precision. Common tracking tools include Google Ads and Google Analytics. These tools provide insights into conversions, clicks, impressions, and quality scores.
By enlisting us to run your Google Ad campaigns, we can offer various formats to suit different campaign needs:
Our highly experienced PPC team will work with you to create compelling and engaging adverts that targets your ideal customer.
We work with clients every day who have seen a marked improvement to their website numbers by running a PPC campaign with us. Running these adverts can be a complex and time-consuming task for business owners, but our aim is to eliminate the stress by running a hassle-free end-to-end service.
Google adverts are one of the core offerings at Space Rocket Digital. We create tailored campaigns to match your unique needs and long-term goals. Choose us and you’ll be choosing over 20 combined years of experience within integrated digital campaigns. Contact us today to see how we can supercharge your PPC adverts today.
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