Premium Agency Google Ads

Google Ads is an online platform provided by Google for running pay-per-click (PPC) adverts. It’s one of the most popular forms of paid advertising that we work with here at Space Rocket Digital. Google PPC adverts appear prominently on search engine results pages (SERPs) and various online platforms, meaning they are one of the most effective ways of reaching your target audience.

How Do PPC Adverts Work?

In Google Ads (and PPC adverts in general) advertisers bid on specific keywords relevant to their brand. When Google users search for these keywords, the advertiser's advert appears at the top of the search results. The cost per click varies based on the chosen keyword's competitiveness. Advertisers can also set maximum bids and campaign budgets to control spending. With PPC adverts, whether the ad is shown 100 or 1000 times makes no difference, the advertiser will only be charged if the PPC advert is clicked on.

Google employs a sophisticated algorithm that considers factors like ad quality, relevancy, PPC strategy, and bid amount to determine which ads to display. Effective Google Ads management by an experienced PPC agency is crucial to maximise your adverts’ budget.

One of the key advantages of using Google Ads is the ability to track performance with precision. Common tracking tools include Google Ads and Google Analytics. These tools provide insights into conversions, clicks, impressions, and quality scores.

Google Ads Formats We Use

By enlisting us to run your Google Ad campaigns, we can offer various formats to suit different campaign needs:

Search Adverts

Search ads are the most familiar and widely used Google ad format. They appear at the top of Google's search engine results pages (SERPs) when users enter specific search queries. Search ads are text-based and link directly to the advertiser's website.

Display Adverts

Display ads are visual, image-based advertisements that appear on websites within Google's Display Network. These ads can include images, videos, interactive elements, and text. They are designed to capture the attention of users as they browse various websites.

Video Adverts

Video ads are, as the name suggests, video-based advertisements that can be displayed on YouTube, Google's video-sharing platform, and within the Display Network. Video ads come in various formats, including in-stream, out-stream, and bumper ads.

Shopping Adverts

Shopping ads, also known as Product Listing Ads (PLAs), are designed for e-commerce businesses. These ads showcase products along with relevant details such as images, prices, and store information. They typically appear at the top of search results when users search for specific products.

Local Service Adverts

Local Service Ads are tailored for service-based businesses, such as plumbers, electricians, and locksmiths. These ads appear prominently in search results when users search for services in their local area. They include business details like the company's name, ratings, and contact information.

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PPC Services At Space Rocket Digital

Our highly experienced PPC team will work with you to create compelling and engaging adverts that targets your ideal customer.

Keyword Research and Analysis

Keyword research is the foundation of any successful PPC campaign. Our PPC experts conduct in-depth research to identify high-value keywords relevant to your business. We analyse search volume, competition, and user intent to select the most effective keywords for your campaigns.

Ad Copy Creation

Compelling ad copy is essential for capturing the attention of your target audience and encouraging clicks. Our skilled copywriters create content that resonates with your audience, highlights your unique selling propositions, and drives action.

Campaign Setup and Management

Setting up a PPC campaign involves more than just choosing keywords and creating ads. Our meticulous campaign setup includes defining campaign goals, selecting the right bidding strategies, and configuring targeting options. We then continuously monitor and optimise your campaigns to ensure they perform at their best.

Ad Extensions

Ad extensions enhance the visibility of your ads and provide users with additional information, such as site links, callouts, and location details. Our experts leverage ad extensions to improve ad relevance and boost click-through rates.

Landing Page Optimisation

Driving traffic to your website is only half the battle. To maximise conversions, we optimise landing pages to align with ad content as well as ensuring they load quickly to offer a seamless end-to-end user experience.

A/B Testing

We believe in data-driven decision-making. That's why we conduct A/B testing on ad creatives, landing pages, and other elements to identify what works best for your audience and refine your campaigns accordingly.

Remarketing

Remarketing allows you to re-engage users who have previously visited your website but didn't convert. We implement strategic remarketing campaigns to bring potential customers back into the conversion funnel.

Performance Tracking and Reporting

Our robust tracking and reporting systems provide real-time insights into your campaign's performance. We use these insights to make informed decisions and continuously optimise your campaigns for maximum ROI.

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Benefits Of Running A PPC Campaign

We work with clients every day who have seen a marked improvement to their website numbers by running a PPC campaign with us. Running these adverts can be a complex and time-consuming task for business owners, but our aim is to eliminate the stress by running a hassle-free end-to-end service.

Instant Visibility

With PPC adverts, your brand could achieve instant visibility on search engines and websites within hours of launching a campaign. This immediate exposure allows you to capture the attention of potential customers when they're actively searching for products or services like yours.

Targeted Reach

PPC adverts provide precise targeting options, allowing you to reach the right audience based on factors like location, demographics, interests, and online behaviour. This ensures that your ads are displayed to users most likely to convert.

Cost Control

One of the major advantages of PPC advertising is cost control. You set your budget, and you only pay when someone clicks on your ad. This means you can allocate your budget strategically and maximise your return on investment.

Measurable Results

PPC adverts offer sound tracking and reporting tools, enabling you to measure the success of your campaigns with precision. You can track key metrics such as clicks, impressions, conversions, and click-through rates, allowing for data-driven optimisation.

Flexibility and Customisation

PPC adverts offer flexibility in terms of ad formats, targeting options, and campaign settings. Whether you're running text ads, display ads, or video ads, you can tailor your campaigns to meet your specific objectives.

Contact Us Today!

Google adverts are one of the core offerings at Space Rocket Digital. We create tailored campaigns to match your unique needs and long-term goals. Choose us and you’ll be choosing over 20 combined years of experience within integrated digital campaigns. Contact us today to see how we can supercharge your PPC adverts today.